People are worried about money and need help, so they’re looking to their tax refund for some much-needed relief. At Jackson Hewitt we launched a campaign highlighting the moment taxpayers feel when —”What the Buck?” — suddenly, they have no money for the things they need most. And Jackson Hewitt has the solution to get refund money into people’s hands quicker than ever. Every dollar matters, and it matters who does your taxes.

Prior to the COVID-19 crisis, government agencies and healthcare institutions recognized the need to modernize existing systems and operations to better serve their communities. However, the pandemic created an inflection point. To emerge stronger, these agencies and institutions are starting to embark on full-scale digital transformation.

Businesses are looking to AI to predict outcomes, automate workflows and optimize business operations. But do leaders understand the data and trust obstacles that stand in their way?

96% of leaders say the pandemic will accelerate their need for digital reinvention by as much as five years. Pulling back the covers on digital transformation that works, we trace the journey of a fictitious leadership team as they learn how to leverage IBM’s business and technology expertise to bring their business to the cloud, redesign meaningful digital customer experiences, breathe new life into legacy processes and even have a laugh or two.

Public workers like teachers, police, fire fighters and others are counting on a reliable pension to help them afford retirement. But most of those public workers don’t understand the complexities of the pension plans they’re counting on — or how badly those plans are struggling. In this education program we’ve recently launched for Equable.org, we simplify the challenges facing the Arizona State Retirement System and rally public workers to start discussing what can be done to reverse the plan’s $14 billion deficit.

Grief can be life’s most isolating experience. But in Masterpiece of Love for Prudential, we show that none of us is truly alone. We asked people to share their stories about the life and death of a loved one, and then commissioned local artists to interpret those stories. The result was a five-part online documentary series, gallery event and social media campaign that continues to touch countless lives today.

For all of its potential, 92% of Blockchain projects fail. What are the other 8% doing right? We answer that in Value Visionaries for IBM Blockchain, featuring business and technical leaders sharing their secrets to success. These are human accounts of leadership in cutting-edge technology – and blueprints for other executives to follow.

Trade by small and medium enterprises (SMEs) powers the global economy. Yet 60% of their trade finance requests are denied by banks, largely because of risks and costs associated with outdated legacy systems. Enter IBM Blockchain for Trade Finance — and this story of a blockchain network that’s bringing new levels of trust, transparency and efficiency to the Nordic’s biggest bank and its clients. 

Alexander Graham Bell did it. So did Neil Armstrong. And now, three pioneers from Connecticut are pushing the world into a bold new era. They’ve built and deployed the first blockchain solution with the IBM Blockchain Platform that can run in any computing environment. In the blockchain world, this is a very big deal. Their achievement may never been studied in school or seen in museums, but they’re captured here celebrating this watershed moment.

Blockchain isn’t always easy to understand. So in Blockparty for IBM Blockchain, we commissioned contemporary artists to show us what blockchain benefits look like. They captured the technology’s impact on consumer confidence, transparency, food safety, sustainability and efficiency. It was supposed to be a live event but had to pivot quickly to an online event due to the Covid crisis. We then created a webinar series pairing these video vignettes with longer client conversations, leading to significant pipeline opportunity for the business unit.

Before putting fingers on the keyboard in blockchain, you have to put your finger on the business problem to be solved. So when enterprises want to bring their blockchain ideas to life, they turn to the IBM Garage. Videos, events and web pages like these have been instrumental in demonstrating the value of Design Thinking at the beginning of every blockchain journey.

New Jersey’s largest city is also its most compelling story. In #20StoriesofStrength, we commemorated the opening of Prudential’s new downtown tower with social media and employee engagement campaigns highlighting twenty ways in which Newark’s resurgence continues each day.

As creative content director for IBM Blockchain, I help the business world understand what blockchain is — and isn’t. You’ve likely heard about blockchain in stories about bitcoin. But through the 20-page site we manage, videos, blogs, social and other content, we’re describing IBM Blockchain’s most compelling use cases in business today: how it’s making the food supply safer, trade routes faster, money easier to send, and much more.

When the conversation turns to blockchain for business, IBM sets the stage – literally. At think 2019 and Consensus 2019, I created interactive booth experiences, anthem videos, keynote addresses, surround events, branded merchandise and more for IBM Blockchain.

Resurrection University is committed to helping students gain the healthcare education they need to build amazing careers in nursing, radiography, and health information management. It’s a commitment that started over 100 years ago — and continues to advance innovation every day. I created many of their branding efforts, from pint to outdoor — to alumni magazines and annual reports.

The relationship with money is one of the most important anyone has – and also one of the most difficult to understand. But as creative director at Prudential Financial, I brought simplicity to complex financial subjects like planning for retirement, investing for long-term goals, paying for college, protecting wealth and more through videos and digital experiences like these.

Purpose-driven creative to inspire communities and organizations.